Retail Merchandising Company

Counter Intelligence Merchandising is one of Canada’s leading retail merchandising companies. Headquartered in Concord, Ontario, we have served our clients for almost 20 years.

Our team of over 500 merchandising specialists make thousands of visits to Canadian retailers each and every month. Our country-wide presence and years of experience allow us to partner with our clients to meet and exceed their expectations.

The breadth of our experience covers many industries including:

  • Apparel
  • Personal Care
  • Cosmetics
  • Accessories
  • Housewares
  • Home Décor
  • Entertainment
  • Confectionary

As you are selecting your retail merchandising company, you will have many questions and you will likely want to know what separates us from our competitors and why some of Canada’s top brands trust Counter Intelligence with their products.

For a brief overview of what Counter Intelligence Merchandising Inc. is about and why we are one of Canada’s premier retail merchandising companies, watch our corporate video below.

Also check out a cause that Counter Intelligence is very passionate about!


As you have seen in our video, we are very proud of our successes and of how we have been able to build our company into what it is today. To learn more about how we have achieved such success, read on.

We attribute much of our success to our focus on our three core brand pillars – Technology, Service and Communication. The following will go over how we use these three pillars to ensure our competitive advantage.

Technology: Counter Intelligence Merchandising has made significant investments in retail services technology in order to benefit our customers at every level of our organization. From office operations to on-the-fly retail merchandising enhancements, Counter Intelligence is able to get the job done faster, better and with more accuracy due to our technology. We have developed an application called UME (you-me) which stands for Unified Merchandising Experience that allows for the communication of all Retail Merchandising processes between the Retail Services and the administrators in the corporate head office. It is a data collection, management and reporting tool that completes the communication cycle by allowing the client the ability to view their Merchandising Services information in detail or in an easy-to-navigate dashboard that displays the information graphically. Not only does this information allow our clients to be better informed about how their project is progressing, but they have the benefit of 24/7 access and the ability to make important business decisions on the spot, in real time. This system provides you with what we like to call retail intelligence at your fingertips.

In addition to the UME system, we have equipped most of the 500+ nationwide merchandisers with portable computer tablets for instant access and communication with all of our systems. These tablets allow Retail Services to be instantly recorded, improving the quality of the information that ultimately gets delivered to the client. With instant communication and the ability to scan products and have planograms uploaded directly to the tablets, our clients get up-to-the-minute control over any changes that may occur. The tablets, coupled with the UME software infrastructure, provide that direct connection to your retail product that you need.

With Counter Intelligence, you know exactly what is happening with your product, at all times, nationwide.

Service: But having this data and technological infrastructure is nothing without the ability to create customized packages that suit our client’s unique needs. With this being the case, Counter Intelligence has many experienced Merchandisers, Product Teams, Category Specialists and Field Specialists who can work with you to develop a tailored package that hits your objectives.

Our merchandisers specialize in all aspects of category re-lines, new store setups and planogram resets using project teams to ensure the job is done right. Our field specialists merchandise and restock in-line replenishment programs, seasonal fashion and promotion displays and more. An important aspect of our commitment to service is the fact that we ensure that your products are not in the stockroom, they are on the selling floor.

Our merchandisers also perform markdowns, repackaging and re-ticketing as required and our category specialists perform research audits, product knowledge sessions and other special projects.

With Counter Intelligence, you know that we will create a tailored service package that meets all of your objectives and provides you with the data that is critical to your business.

Communication: Though we have the technology and commitment to service, our third brand pillar is critical to ensuring our client’s satisfaction. Having the data and knowing that job is being handled is one thing, but having this effectively communicated to you and your business is of utmost importance.

We manage the information and data we receive in a hierarchy that gives you one point of contact for all of your needs.

Our team consists of Merchandisers (Merchandisers, Product Teams, Category Specialists and Field Specialists), Area Supervisors and Regional Supervisors. We have retail merchandising area and regional supervisors in all major Canadian cities, from coast to coast.

All three of these groups are in constant contact with our head office, providing daily notes and reports through our UME system. At our head office, you have a dedicated account manager as your key point of contact who is able to communicate with you on all aspects of the project. Between your account manager and the 24/7 access to our UME system, you have the retail intelligence you need to grow your business.

With Counter Intelligence, you know that you will have 24/7 access to your project and a dedicated account manager to keep you up-to-date on the status of your project, at all times.

Counter Intelligence Merchandising is one of Canada’s leading retail merchandising companies. Headquartered in Concord, Ontario, we have served our clients for almost 20 years.
333 North Rivermede Rd. Unit 1
L4K 3N7