Retail Services and Merchandising

Counter Intelligence Merchandising stands above its competitors by focusing its efforts on results. For years, our clients have benefited from increased sales by virtue of our Merchandising Services.

Three major factors help contribute to the success that we bring to our clients. They are ; Technology; Pricing; Purpose. While examining the competitive advantage of Counter Intelligence, one only needs to look at the investment that the company has made to technology. At every level of the organization, from office operations to on-the-fly Retail Merchandising enhancements, Counter Intelligence gets the job done faster, better and more accurately due to its technology. We have developed an application called UME (Ultimate Merchandising Experience) that allows for the communication of all Retail Merchandising processes between the Retail Services and the administrator in the corporate head office. The UME tool completes the communication cycle by allowing the client to view their Merchandising Services information in detail or in an easy to navigate dashboard, that displays the information graphically.

Also, Counter Intelligence has made some significant investment by providing most of their 400+ nationwide merchandisers with portable computer tablets. These tablets allow Retail Services to instantly be recorded, improving the quality of the information that ultimately gets delivered to the client. With instant communication and the ability to scan products or additionally to have Planograms uploaded directly to the tablets, our clients get up to the minute control on any change that might occur. The tablets provide that direct connection to your retail product.

Another good example of the how Counter Intelligence uses technology to improve on its efficiencies is by utilizing the well known advantages of GPS Mapping. With 400+ merchandisers to coordinate and thousands of service calls per week, GPS mapping becomes a necessity for proper planning. Regional teams are developed with area supervisors that help coordinate the daily execution of services all the while having the ability to pool from nearby merchandisers when a major service is required.

The second major factor for client success is Pricing. Counter Intelligence has carved out the sweet spot between the large corporate entity and the small business owner. We allow for maximizing of your product’s potential, while keeping the price as low as possible. With 400 + merchandisers across Canada, Counter Intelligence allows for a flexible variety of servicing, but by keeping a smaller head office can minimize the overhead costs and keep your price competitive.

In the end, with Counter Intelligence, you get to have your product displayed all the while maximize your profits.