Business experts across the world have long studied the reasons for some product success
or failures and have drilled it down to these five key elements.
Quick
Your time is precious. Every minute you lose, possible profit is lost. That's why Counter Intelligence is quick to the mark. We are in the retail stores on a regular basis, making sure that your product is quickly re-stocked and merchandised so that you never lose an opportunity for a sale.
Affordable
Today's sophisticated customers understand that the total cost savings of a long term plan outweighs the notion of itemized savings. Consider the alternative. No longer is there a need for your company to invest large sums of money to recruit, train and manage internal staff. Counter Intelligence has a network of merchandisers across the country already trained at your disposal. We have already invested the time and money to makingsure you have all of your bases covered.
Right
Customers expect that a product will perform as promised and that services will have results as predicted. Our slogan isn't Getting It Right At Retail for nothing. More than anything, we are confident that we can have an impact on your products' success. It only stands to reason that if your product is seen by more people, you will achieve a greater sales result. Our track record speaks for itself. We have been successfully providing services for companies like yours for over 10 years and along the way have been a direct contributor to their product growth.
Convenient
Customers expect that a product will perform as promised and that services will have results as predicted. Our slogan isn't Getting It Right At Retail for nothing. More than anything, we are confident that we can have an impact on your products' success. It only stands to reason that if your product is seen by more people, you will achieve a greater sell through. Our track record speaks for itself. We have been successfully providing services for companies like yours for over 10 years and along the way have been a direct contributor to their product growth. Customers don't want to have to jump through hoops to get a product or service. Our UME (Ultimate Merchandising Experience) Communication System has been developed to bridge the gap between the retail front lines information that is collected and the ability for you to gain intelligence from it. On a daily basis, we collect data from each retail store, we compile it, and report it back to you in an easy and convenient manner. At any time of day, seven days a week, you can access your retail intelligence and have the information at your fingertips.
Personalized
Customers see the value in custom fitted solutions. Counter Intelligence works with you to develop a productive plan that gives your company the personalized attention it deserves. For example, you might require less in store clean ups and stock counts but require a seasonal redesign template or layout. Each service need is assessed individually so that you can be guaranteed that you are not getting a shrink-wrapped solution.
Your products may be superior to others, but the way you execute your business plan
is what gives you a competitive edge. |